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Saudi Sugar Market is divided to tow major market segments, fine and coarse fine holds 60% and Coarse holds 40% |
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USC Al Osra brand is leading the fine segment. |
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To lead the coarse market segment as will and for so many other reasons USC decided to launch a new extra coarse sugar to the market. |
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United Sugar Company Launched a new product called Ziadah. |
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Ziadah was launched in mid Jun-04 |
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Ziadah is an extra coarse sugar with a very high quality. |
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We are planning to reach 20 % of the total sugar Market by the end of 2005 |
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USC is supporting Ziadah with TV advertising and in store activities. |
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Ziadah will be available in 5KG and 10 Kg. |
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A high Quality Packaging was special made to fit Ziadah’s high standard. |
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The new packaging was done in a very special way that no sugar brands ever used before in the kingdom. |
