A vital part of our role is to listen to and anticipate the needs of our customers, whether industrial, retail or consumer. To this end, in addition to bulk deliveries of 25 tonnes by tankers or containers, in direct response to customer demand we have developed 1 tonne, 1.25 tonne and 1.5 tonne bags. This flexible, pro-business approach is a core competency marking a significant turning point in the supply of sugar for industry in the Kingdom.

Product development is a constant process, with the omestic retail market now equally important. Much thought and creativity has been given to product innovation in this area and we have recently launched our first retail brand, Al Osra, in 10kg packs in a choice of coarse and fine sugar; in addition to 5kg, 2kg and 1kg bags using sophisticated new packaging techniques. At USC, the fulfilment of customer expectations is always a priority.