There is a substantial body of literature on Ethics in Business. Two central questions run through this literature: Does a corporate entity have a moral status of its own; or does morality fall only within the domain of the individual? And secondly, should the manager invoke his own moral position in making business decisions or are these moral positions the exclusive prerogative of the shareholders with whom he is engaged in legal contract?
We, in Savola, take the view that regardless where one falls on this spectrum, the ultimate in the execution of shareholders mandate (presumed to be the long term survival and prosperity of the organization) is done through, and only through, the adoption of a moral standard or a code of ethics.
Specifically, individuals in an organization function more efficiently, and, consequently, the organization functions in a more coordinated manner in the presence of a guiding set of ethical principles. Therefore, the true fulfillment of our "obligation" as per our contract with the shareholders is best achieved in a context of an ethical framework. Not only does a system of ethics provide a set of guiding principles, it also provides a balancing force among competing interests both within the individual and among the contending stakeholders with whom an organization deals in the normal course of business activities.
There are two reasons for this assertion: First, individuals are moral creatures. The presence of an explicit system of ethics that is congruent with their own innate morality increases the comfort level in the work environment and mitigates possible frictions and conflict. The realization that one's own business decisions are in agreement with one's own moral code results in higher job satisfaction and more efficient decision-making process.
Second, is our belief that despite all efforts, success in business needs a blessing from Allah. That blessing comes only if our intentions are moral, and free from hypocrisy. To reiterate words from our vision, "we firmly believe that Allah's help and blessings will always be there supporting those who maintain good and sincere intentions."